Selling Home Solar Like a Cell Phone Plan

The more people who get energy from clean sources like solar and wind, the better. That's an unambiguous truism at this point. Yet two primary factors prevent more folks from plugging into renewable power: Cost and access. Most people have neither a) the option to plug into a big, centralized wind farm or solar array, nor b) the financial resources to pay the upfront costs for distributed projects like rooftop solar.

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